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After wrapping up our March CPL campaigns, I spent the morning reviewing the metrics. We're seeing a solid 15% drop in cost-per-lead compared to last quarter, though the conversion-to-opportunity rate dipped slightly. Looks like we need to refine our audience targeting for the top-of-funnel leads. Also, the LinkedIn ads are outperforming Google on quality leads by a noticeable margin, so we might shift more budget there for April.

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