Digital marketing allows regional businesses to take part in influencer advertising and marketing
https://canvas.instructure.com/eportfolios/3098675/internet_marketing_companysjok935/Gaining_at_Local_Search_Engine_Optimization_Tactics_to_Outrank_Your_Competitions_in_Digital_Advertising
Digital advertising makes it possible for regional companies to take part in influencer advertising, teaming up with local influencers to advertise their service or products