Why CTOs at Retail Brands Keep Paying for Unused Bundled Modules

https://reidyxab469.iamarrows.com/is-a-dept-style-agency-the-right-fit-for-multi-brand-commerce

If you run technology for a mid-to-large retail brand in the US, this should feel familiar: an aging monolithic commerce or ERP platform, annual maintenance bills north of $500,000, and a contract that includes dozens of modules nobody on the team