When you rely on suppression to bury a negative story, you are essentially...

https://future-wiki.win/index.php/The_Reality_of_Negative_Press:_What_to_Do_When_Headlines_Cost_You_Customers

When you rely on suppression to bury a negative story, you are essentially playing a game of whack-a-mole with search algorithms. Pushing results to the second page isn't a permanent fix because the original content remains live