Trying to bury negative news by pushing it down with new content is like...

https://thebossmagazine.com/post/erase-com-guide-to-protecting-your-online-reputation/

Trying to bury negative news by pushing it down with new content is like putting a bandage on a deep wound. Suppression never truly solves the problem because the original damaging link still exists, waiting to resurface whenever the algorithm shifts