Today’s shoppers are cautious because a bad buy is just a click away. They’re...

https://www.first-bookmarkings.win/shoppers-are-doing-more-homework-than-ever-because-they-have-instant-access-to

Today’s shoppers are cautious because a bad buy is just a click away. They’re checking reviews and comparing specs on mobile to ensure they aren't being duped. To win, ditch the jargon. Use radical transparency and highlight honest user feedback