seo for service businesses 2
https://wiki-cable.win/index.php/How_Conversion_Rate_Optimization_NJ_Services_Help_Contractors_Turn_Traffic_Into_Leads
For service businesses like plumbers or lawyers, SEO means getting found when someone urgently needs help. Unlike e-commerce, you optimize for local searches, like 'emergency roofer near me' or 'family lawyer in Austin.' This involves claiming your Google Business Profile, getting reviews, and creating content around common customer questions. It's not about selling products, but about appearing trustworthy and available right when a decision is made.