Rank tracking is dead. The SERP is fundamentally shifting. AI overviews are...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is dead. The SERP is fundamentally shifting. AI overviews are dominating, causing a 30% drop in European CTR as users embrace zero-click results. We don't need monthly reports on vanity positions anymore