Modern users don’t want "innovation"—they want things that actually work. If...
https://www.first-bookmarkings.win/we-used-to-put-up-with-long-checkout-lines-and-mystery-delivery-windows-but
Modern users don’t want "innovation"—they want things that actually work. If you aren’t offering saved payments to speed up checkout or real-time tracking to kill the anxiety of waiting, you’ve already lost them