Is It Worth Investing in Advanced Local SEO to Beat Competitors? Pros and Cons

https://medium.com/@terryhutchins/i-found-the-best-way-to-get-my-business-on-top-of-google-search-for-free-f3a7a3230b07

When people ask whether advanced local SEO is worth the investment, they usually mean one thing: “Can we consistently show up ahead of the other guys in the map pack and local results, not just when the stars align?” I get it