How a Mid-Sized Spec Builder Lost Momentum Over a Cool Gray Roof

https://www.cast-bookmarks.win/don-t-treat-your-roof-as-an-afterthought-how-roof-color-and-reflectivity-make-or-break-your-home-s-look-and-energy-bill

When Prairie Ridge Homes finished its newest 2,200 sq ft spec model, the choices looked safe: a cool gray architectural shingle on the roof and a warm beige lap siding on the walls. Agents loved the staging. The webmaster loved the photos