Friction is the ultimate mood killer. Today, we expect instant, personalized...

https://chancevwpt210.wpsuo.com/the-architecture-of-frustration-why-your-favorite-apps-are-hiding-the-exit-sign

Friction is the ultimate mood killer. Today, we expect instant, personalized content that moves with us via cloud sync. If a screen takes too long to load or mobile payments feel clunky, we’re gone