Expanding into Europe is a headache when your traffic tanks due to messy...

https://elevatedigital.hk/blog/challenges-of-running-successful-seo-campaigns-in-the-european-market-4565

Expanding into Europe is a headache when your traffic tanks due to messy hreflang conflicts. If your site is struggling to map content correctly across borders, you’re likely wasting crawl budget on the wrong locales