Conversational search engines pull from deep archives, often resurfacing...

https://www.intelligenthq.com/erase-com-explains-why-conversational-search-makes-reputation-management-harder-and-how-to-fix-it/

Conversational search engines pull from deep archives, often resurfacing negative content you thought was buried years ago. Because AI answers prioritize direct sources, old articles can suddenly reappear in the middle of a factual summary