Consumers don’t have the patience for clunky checkouts anymore. We’ve reached a...

https://www.scribd.com/document/1051753410/Why-Milestone-Rewards-Actually-Work-And-Why-Most-Apps-Fail-Them-233966

Consumers don’t have the patience for clunky checkouts anymore. We’ve reached a point where if an app makes you jump through hoops, you’re just going to close it and go somewhere else