After a pricing change, you might see a 31% drop in conversions but a 22% lift...

https://seo.edu.rs/blog/is-it-normal-to-lose-31-conversions-for-a-22-revenue-lift-on-pricing-11180

After a pricing change, you might see a 31% drop in conversions but a 22% lift in revenue. This article breaks down how to evaluate that tradeoff using Sequential Mode